Cause-Related Marketing Vs. Strategic Philanthropy

Cause-Related Marketing Vs. Strategic Philanthropy

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So, it appears that I have actually embarked on a joy series without actually intending to! I've discussed the secret lives of happy teams and how limiting options actually makes us happier.and today's post is about the evolution from shallow, short-term happiness to lasting, significant joy.

The entire idea of philanthropy is to be entirely selfless about your deeds. You ought to not be expecting to get anything in return. You might get praise for your actions and some degree of notoriety however that must not be the motivation for your giving. The most charitable acts are those that are offered without any thought for oneself.



First, let me provide you a situation to help you understand what went wrong. There's this incredible dining establishment in Japan called the Ninja. It's a secret restaurant. Just a couple of people even understand that it exists, much less the area. Think of this restaurant as your Big Dream or your objective for completion of 2010.

That's what the Association of Fundraising Professionals carried out in the Fall of 2011 with an online survey of its members. Their Quick Poll mirrors what my firm sees taking place in the sector, specifically, that the majority of charities (61% of poll participants) are neither deserting nor decreasing their use of direct-mail advertising. A tremendous 35% of survey respondents are increasing their use of direct mail.

Vitale offers real stories from real people of how they freely gave without expecting anything in return and how they benefited in unexpected Philanthropy ways. He also talks about some of the great philanthropists of history and how their giving increased their net worth substantially.

Why is this important to me? And more significantly, why do I think it should be essential to you? Because I think a substantial secondary obligation of any coaching staff is to prepare our athletes for the real world. And I believe that empowering our players with the knowledge that they can manage their emotions and not be managed by them is quite essential. When life's scenarios aren't the happiest, and I think we have the chance to reveal them that joy is an option and it is achievable.even.

There is not supposed to be any "ulterior intention" aside from the need and willingness to offer. Yes, there are individuals who give up hopes that they will get recognition. Some individuals provide so that they can write it off on their taxes or include it to their resume. These are not motives that a true philanthropist need to have. A true philanthropist would donate with no recognition being attached to their name. Sadly those that do seek the limelight typically offer philanthropist bad names.

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